AARP to coach aging Boomers ‘reimagining’ their lives
The latest buzzwords for Baby Boomers are “reinvent,” “reimagine,” “encore” – anything that suggests a second chance or a new chapter.
And because Boomers are such a huge market, all sorts of businesses, organizations, authors, life coaches, financial advisers and others are trying to serve the needs of this generation of an estimated 76 million to 79 million, many of whom bristle at the thought of slowing down.
Helping Boomers navigate the future is turning into a big business, spawning career websites such as Encore.org, and books including Second-Act Careers and Reboot Your Career. Life coaches and financial advisers offer more personalized attention, often with a hefty price tag.
But now, there’s a freebie: LifeReimagined.org, launching today by AARP, the non-profit advocacy group serving the over-50 set. The site is free to anyone who registers, not just AARP’s 37 million members. “It has an ageless feel to it, and that’s by design,” says Barbara Shipley, AARP senior vice president of brand.
The site offers goal-setting advice for careers, health and relationships; there’s also a private social network called Sounding Board. Organizers envision local events with face-to-face time among peers. Pilot events are planned in Arizona, California, Georgia and South Carolina. There’s also the online Life Reimagined Institute for Innovation, which could have a physical home by summer.
The idea of reinvention is appealing. It gets people to take a look at what’s important in their lives and provides them with the highest levels of personal meaning.